I’m a Marketing, Advertising and Promotion Executive with over 30 year’s experience in consumer goods and retail, working with Fortune 500 food giants, large family-owned and regional brands, right on through to disruptive food start-ups.
I enjoy the different challenges of each –plus knowing the common challenges they all face –whether they’re Nestle’ or El Monterey or Sprouted Minds – as they are all in the same retail
and e-commerce universe!
Whether you have a small growing food business or are looking for new channels of distribution or want to know how to better work with your brokers and co-packers, I can help.
And I can do it without breaking the bank. I call it “Consulting Redefined’, because I ‘partner’ with you and your company, working as you need it, prioritized and budgeted –whether thru fees, shared revenue or even equity positions, I succeed when you do – because that’s the way it should be!
Over the last 5 years of working with Start-ups and smaller CPG firms (and 27 years prior to that working with Fortune 1,000's...), I've noticed that many of the firms I've worked with, either as clients or students, have made (or were going to make...) many of the same critical business mistakes. Often, I've been able to help them avoid these costly errors, but in some cases, it was simply too late. Regrettably, a couple of companies didn't make it -- but in each case, I cou