Who Am I?
I’m a Marketing, Advertising and Promotion Executive with over 30 year’s experience in consumer goods and retail, working with Fortune 500 food giants, large family-owned and regional brands, right on through to disruptive food start-ups.
I enjoy the different challenges of each –plus knowing the common challenges they all face –whether they’re Nestle’ or El Monterey or Sprouted Minds – as they are all in the same retail
and e-commerce universe!
Whether you have a small growing food business or are looking for new channels of distribution or want to know how to better work with your brokers and co-packers, I can help.
And I can do it without breaking the bank. I call it “Consulting Redefined’, because I ‘partner’ with you and your company, working as you need it, prioritized and budgeted –whether thru fees, shared revenue or even equity positions, I succeed when you do – because that’s the way it should be!
NexxtLevel Marketing and Kitchen-2-Shelf are Uniting to become NexxtLevel Brands
Scaling Your Business
Somewhere between 5 and 15 years, a business or a brand 'matures'.
This is where life gets a little easier –in some areas, but it doesn't mean you don't have challenges. There are competitors, margin compression, supply chain problems and a host of other issues, that even though you have the experience to deal with --take time from your original mission to build your business!
In fact, competiton can actually help your brand and business. They help grow a 'category' that actually makes it easier for you to introduce new products into. You keep your pricing sharp, your promotions impactful and your eyes on the ball.
Photo by Ian Schneider on Unsplash
NexxtLevel can help in a number of ways in this phase -- 'expansion' --how, where and at what cost? Are you still 'on plan' or not quite where you want to be? What about a merger or an acquisition? Maybe you've had another product or service line that you've wanted to add to the company --is now the time? Perhaps it's a new product or line launch and you're under-staffed? And if you're ready to roll into some large project - merger or acquisition -- and you think you might need some grounded experienced assistance, try contact me and get a first-hand idea of what NexxtLevel can bring to the table.