Who Am I?
I’m a Marketing, Advertising and Promotion Executive with over 30 year’s experience in consumer goods and retail, working with Fortune 500 food giants, large family-owned and regional brands, right on through to disruptive food start-ups.
I enjoy the different challenges of each –plus knowing the common challenges they all face –whether they’re Nestle’ or El Monterey or Sprouted Minds – as they are all in the same retail
and e-commerce universe!
Whether you have a small growing food business or are looking for new channels of distribution or want to know how to better work with your brokers and co-packers, I can help.
And I can do it without breaking the bank. I call it “Consulting Redefined’, because I ‘partner’ with you and your company, working as you need it, prioritized and budgeted –whether thru fees, shared revenue or even equity positions, I succeed when you do – because that’s the way it should be!
NexxtLevel Marketing and Kitchen-2-Shelf are Uniting to become NexxtLevel Brands
About Us
NexxtLevel Marketing is a consulting firm working on a national basis with headquarters in Boise, Idaho. Its founder is G. Steven Cleere and the company specializes in Consumer Packaged Goods and Retail Marketing. In addition, NexxtLevel provides marketing communications, consumer promotions and funding search support.
As Co-founder and Managing Partner (Emeritus) of the TMI Group (TradeMarketing Inc.), Steve has worked in the advertising and marketing agency industry for over 30 years. While enjoying a successful career as an guidance owner, he began working with small businesses, as a volunteer, at the agency Renaissance Entrepreneurship Center in San Rafael, Calif. in their Food Business Incubator.
Working closely with smaller brands and start-ups, he quickly identified that many of these firms needed expert counsel and guidance to really grow their businesses to that ‘next level’ – and so a business was born.
Steve’s unique background creates an ability to bring the collective experience of hundreds of successful CPG Brands to focus on your business. You can learn entire strategies from these case histories and also avoid many of the mistakes they made.
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Client Testimonials
"I have hired Steven on a number of occasions over the past 15 years. He has worked with me at Mariani, Tetley and Borges. He is very business savvy and provided excellent guidance and thoughtful strategic direction. His personable style and deep understanding of the CPG business makes him an excellent business partner."
-Jeffrey Freeman, Vice President, Sales & Marketing, Mann Packing Co., Star Fine Foods, Tetley-Good Earth Teas
"Working with Steve and the group has been a great experience. He helped our brand grow with effective consumer promotions and category insights. We were involved in a number of strategic initiatives at the time and I could always count on his experienced counsel." -Darlene Takanishi, Sr. Mgr Trade Marketing, Category Management & Analytics at Ruiz Foods, El Monterey Brand - Frozen Mexican Foods
"I think very highly of Steve. His biggest strength is his diverse experience and comprehensive understanding of the entire go to market process. He understands the consumer, the customer and the marketplace. He certainly is well qualified to do the work that you have described."-Gary Gatton, Sr. Vice President, Sales, Traditional Medicinals